Privacy Policy

How we handle personal information

We collect and use only the information needed to operate the website, manage accounts, respond to enquiries, and support the ownership experience.

Applies to

Visitors, registered users, and prospective owners

Main data

Contact details, account data, and usage information

Last updated

5 May 2026

Section 01

Information we collect

We collect personal information when you create an account, ask about ownership, subscribe to updates, or contact our team through the website.

We also collect information automatically when you use the site so that we can keep it secure, understand performance, and improve the experience over time.

  • Identity and contact details such as name, email address, phone number, and any address you provide.
  • Account information, login credentials, verification details, and saved preferences.
  • Communications, enquiry history, support requests, and records of site interactions.
  • Technical data including device type, browser, IP address, cookie identifiers, and analytics events.

Section 02

How we use your information

We use your information to run the website, manage user accounts, respond to enquiries, and provide the services you request.

We may also use it to send ownership updates, operational notices, security alerts, and other communications that are relevant to your relationship with us.

  • Create and manage accounts and maintain secure authentication.
  • Process enquiries, registrations, purchases, and support requests.
  • Send updates about horses, events, account activity, and important service changes.
  • Detect misuse, prevent fraud, and meet legal, regulatory, or compliance obligations.

Section 03

When we share information

We only share information where it is necessary for the operation of the business, to provide services on our behalf, or where the law requires us to do so.

Any third party that handles personal data for us is expected to process it securely and only for the purposes we specify.

  • Trusted service providers such as hosting, email, analytics, security, and customer support tools.
  • Professional advisers, trainers, partners, or administrators where sharing is needed to support the syndicate relationship.
  • Regulators, law enforcement, tax authorities, or other public bodies when disclosure is required by law.
  • Buyers, sellers, or advisers in the event of a business transfer, merger, or restructuring.

Section 04

Cookies and similar technologies

We use cookies and similar technologies to keep the site working, remember preferences, and measure how the website is used.

Please also read the Cookie Policy for a fuller explanation of the categories of cookies we use and how you can manage them.

Essential cookies are used to provide the service. Optional cookies are only used if they are enabled in the product and, where required, after consent.

Section 05

Retention and security

We keep personal data only for as long as it is needed for the purpose it was collected, to meet legal obligations, or to resolve disputes and enforce agreements.

We use technical and organisational safeguards designed to protect personal data, but no online service can guarantee complete security.

Section 06

Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain uses of your personal data, and to withdraw consent where consent is the legal basis.

If you want to exercise any of those rights, contact us using the details in your account or the syndicate documents provided to you.

  • Request a copy of the data we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Object to certain processing or ask us to limit it.
  • Request deletion where we are permitted to delete the data.

Section 07

Changes and contact

We may update this policy from time to time to reflect changes in the law, the services we offer, or the way our website operates.

When we make a material change, we will publish the updated version on this page and, where appropriate, notify users through the site or by email.

If you have a privacy question, use the contact details provided in your account or ownership correspondence.

Need help?

Questions about your data?

If you want to review, update, or delete personal information, use the contact details associated with your account or ownership documents and we will guide you through the next step.